Creating and maintaining up-to-date business listings across the web is a critical component of an effective local SEO strategy. Listings are a highly valued ranking factor which means the more places you’re listed, the more search engines trust the accuracy of your company data—boosting your chances of ranking well in local searches.
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Why Google My Business is Important
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- 46% of all Google searches have a local intent. [Source: Hubspot]
- That’s about 1.6 billion searches per day where people are looking for products, services, and information in their location.
- 93% of local searches now feature Google My Business listings. [Source: STAT Analytics]
- There’s a lot of people using Google every day for local purposes.
- And now we know that virtually all of those searches feature Google My Business listings.
- 68% of people contact a business directly from search results. [Source: Search Engine Land]
- If they’re on a mobile device – which is more than 50% of all web traffic – all someone needs to do is tap a link…
- And they’re calling you – or your competitor – directly from search results.