About the Company:
Teknol was founded as a provider-centric solutions company that builds better business solutions for growing businesses by combining industry-leading technology and security with dependable customer support. We give business owners the technology & services they need to succeed. Teknol helps businesses to create brand identities and provide digital solutions, including social media marketing and optimizing websites and graphics.
We are looking for a highly motivated and experienced Marketing Automation Specialist to join our team. The ideal candidate should be able to develop and implement marketing automation campaigns that support business objectives and understand marketing automation concepts and best practices.
- Develop and execute marketing automation campaigns, including email, lead nurturing, and drip campaigns.
- Create and manage automated workflows, including lead scoring, segmentation, and trigger-based actions.
- Conduct A/B testing to optimize email campaigns and workflows.
- Collaborate with team members and stakeholders to develop and implement marketing automation campaigns that support business objectives.
- Monitor and analyze the performance of marketing automation campaigns and make data-driven recommendations for optimization.
- Develop and maintain automated reporting dashboards to provide stakeholders with real-time campaign performance data.
- Stay up-to-date with the latest marketing automation trends and best practices.
- Currently enrolled in a Bachelor’s degree in marketing, communications, or a related field.
- 2+ years of experience in marketing automation.
- Strong understanding of marketing automation concepts and best practices, including email marketing, lead nurturing, and drip campaigns.
- Experience using marketing automation platforms such as Marketo, Eloqua, or Pardot.
- Strong analytical skills and experience with marketing automation analytics tools.
- Excellent written and verbal communication skills.
- Ability to work collaboratively with team members and stakeholders.
- Knowledge of HTML and CSS is a plus.
If you are a highly motivated and experienced Marketing Automation Specialist with a passion for developing and executing effective marketing automation campaigns, we would love to hear from you. This is an excellent opportunity to work with a dynamic team in a fast-paced environment and make a significant impact on our business.