4 Reasons Content Marketing is Crucial for Small Businesses
Seth Godin, the Marketing Guru, says – “Content marketing is the only marketing that’s left.” He further adds – Educating your customers and giving them the resources to believe you are the new way of marketing.
Content marketing is an absolute necessity for small businesses as it delivers the highest ROI for every dollar spent. As content marketer Julia Mccoy says – “Content marketing compounds over time. It’s a long-term investment that will continue working for you long after the content is published.”
Content marketing is also crucial for small businesses because smaller companies often don’t have the marketing resources that larger firms do.
Content Marketing; An Affordable Way to Boost Your Sales
In today’s time, the buyer’s persona has changed. Their search starts at Google, and buyers are already bombarded with advertisements. Data shows that around 67% of people every month subscribe to adblockers.
Content marketing is an innovative way that makes your way easier to reach your customers despite such hurdles and limitations. It effectively helps small businesses with a minimum budget build trust and authority with their customers and establishes brand loyalty.
That’s because, unlike paid advertising, content marketing provides the audience with something of value – which goes a long way toward building trust with any customer or prospect.
Data shows blogging solely can fetch 56% of website traffic, and 70% of people get introduced to a new business via an article. Other forms of content marketing like Email and Social Media Posts can effectively create better engagement with your customers.
A new study shows that Businesses like Tripoto and Beardo have managed to boost their growth through content marketing after starting small. Small businesses can build their audience base and innovatively showcase their products and services through various content marketing firms. It offers you a more extensive scope to reach your target audience effectively.
Four Key Reasons Content Marketing is Essential for Your Childcare Business:
1. Content marketing helps you to build trust and authority
Content marketing helps you to educate your potential customers and build trust and authority. But how do you do that?
Marketing expert Seth Godin says – “Find out what issues your customers are facing and try to solve them. If you watch closely enough, there are hundreds of ways to do that.”
The following four steps will help you to build your authority through content marketing:
- Provide crucial information regarding childcare to your customers
- Create case studies and go deeper into your research
- Collaborate with other industry experts in your field
- Share your success stories
Case studies on the subject show that small businesses have leveraged their growth by 70% percent with content marketing. They have successfully managed to grow their audience through weekly podcasts and establish authority among their audience.
Marketing Expert, Rand Fishkin, says- “ If people trust you, then it is just a matter of time that they turn to your loyal customers.”
If you put valuable content out there and educate your customers, it will establish your business as an authority in that particular field and build trust. It will also create curiosity among your customers, and they will pay heed to – what you want to offer. If you provide an exotic trail, you might land with a buyer.
2. It is cost-effective compared to traditional marketing.
Content Marketer Julia Mccoy says – “Content marketing is a long-term investment.”You don’t have to invest continuously in updating your content or strategies, unlike traditional marketing. Moreover, it costs 67% less than traditional marketing and generates 3x more leads than conventional marketing.
Small businesses have limited marketing resources compared to more prominent firms. In contrast, content marketing is less expensive and has better growth prospects. It allows you to grow your business without burning your pockets deep down.
Here are few reasons why content marketing is cost-effective:
- Releasing content through social media channels are affordable
- Quality informative content can perform better than the ad campaigns
- Updating your content cost requires no re-investment
Social media platforms like Facebook, Instagram, and Twitter can be powerful tools to communicate effectively with your customers and create better engagements. Uploading pictures and videos costs you nothing.
Research shows that around 87% of marketers have successfully gained traffic websites by spending less than 6hours per week on social media. The other most significant advantage of content marketing is you don’t have to re-invest to update your content. In contrast, paid campaigns need you to re-invest after a specific period. However, one hit piece of content can fetch you sales that are not time-bound.
3. Better ROI with effective content marketing
Content marketing not only precedes traditional marketing tactics by a landslide, but it also pulls in significantly more website visitors and leads. The consistent production of content boosts website traffic, and as traffic increases, so do conversions. A good conversion strategy will bring in high-quality leads.
Marketing expert Rand Fishkin says – “Be consistent with your content production and distribute them effectively on the correct platforms. This will result in better lead generation and conversions”.
Julia of The Content Hacker says – “ 62% of all online searches start with Google. Well, that record certainly involves audiences of all kinds.
If your potential clients are looking for you on the internet, you can undoubtedly retain them by creating quality content. Your website is The first point of interaction with your potential clients.
You can retain them if your website content gives them important and valuable content. You can even convert them if you create better engagement. It is through blogs or white papers or through infographics you can publish your content.
Impeccable content can convert a visitor to a buyer. It is a constant flow of content that nurtures prospects through each step.
4. Great content increases your brand’s reach.
In today’s time, where everyone is on social media and 3.5 billion searches are happening every day on Google, people spend more time on social media. Create compelling content that can give your customers value for time and money.
Share your content on social media channels. Statistics show that 97% of people are active social media users and spend 20% online reading content. Almost 70% are reading about brands that interest them. Your prospective customers are looking for valuable content that might help them or educate them on their journey.
If a customer shares your content, there are chances ten new people will get introduced to your brand. It effectively increases your brand’s reach.
Content Marketing is the most effective and proven marketing tactic that has the potential to upgrade your business. The world’s top marketers, including Seth Godin and Gary Vaynerchuk, confirm- content marketing is a necessity for small businesses. It is an affordable yet powerful way to increase your website traffic, generate leads, and boost sales.