Category: Guides

How Childcare Owners can recognize signs of mental health issues in themselves

For many Childcare Owners, 2020 was likely the year stress and anxiety played a significant role in performance.

Some signs of mental health issues include feelings of fatigue, irritability, worry, isolation or rumination (continuously thinking about the same negative thoughts). Sudden changes in mood, sleep problems, substance abuse, changes in weight or appetite or withdrawing from normal life activities are also signs that should call your attention. If you experience any of the above consistently beyond two weeks, it may be time to proactively seek support.

Key components of a healthy routine for mental well-being

Self-care habits are absolutely vital for the CHILDCARE OWNER’s mental health and overall well-being. Take any of the following practices for a fresh daily wellness routine.

 

1. Exercise

This does not necessarily mean a gym membership — feel good about doing a simple thirty-minute run or walk each day.

2. Mindfulness

Staying focused on the present moment is the first step of a mindfulness practice. Become aware of your reactions to stressful situations, and don’t fall prey to rumination and daydreaming. Mind wandering? Take three to five deep breaths, in through the nose and out through the mouth.

 

3. Visualization

During the morning run/walk, visualize the plan for your day; see and feel the outcomes you want.

4. Meditation

Meditation is a powerful tool to start the day. All you need is 10 minutes in a quiet, uninterrupted environment. Use guided meditation apps such as breethe and calm to get started.

 

5. Nutrition

Inventory your eating habits. A cup of coffee for breakfast, a burrito for lunch, and then a 16-ounce ribeye for dinner does not form a nutritious diet. Consume three balanced and timely meals a day, balancing carbs, sugar and proteins.

 

6. Replenish

Replace those numerous cups of coffee with water. After all, as humans, we are 90% water. Replenishment is necessary to keep optimum energy levels.

7. Gratitude

Studies have shown expressing gratitude for those you love and admire is a powerful activity to trigger positive neurotransmitters.

 

8. Self-Compassion

Don’t be so hard on yourself; you’re doing the best you can. Do something for yourself daily.

 

9. Relationships

Don’t suffer fools. Spend time with those who stimulate, challenge and inspire you. And tell your partner you love them.

10. Journal

Writing down your thoughts and emotions can help you process difficult events, release yourself from thinking traps, and increase your self-awareness. By simply putting your thoughts onto paper, you are externalizing emotions — that alone may help you to feel lighter. I’d suggest utilizing a tool such as the 5 -Second Journal as it incorporates both mental well-being and daily leadership business routines.

My favorite practices include gratitude, exercise and meditation. Discover which of the above you will enjoy most.

It is a truism that the mental wellness of the organization is a reflection of the mental wellness of the CHILDCARE OWNER. Take the time to nurture a mentally stronger you, and see the positive effects of that effort trickle out to your leadership team and your employees.

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admin June 16, 2021 0 Comments

Get the Spark in your Marketing with a Fractional CMO

Is your organization at a stage where you need a CMO quickly? Full-time hiring usually takes a long time to get the right candidate. An alternative way is to go for what is called a Fractional CMO. A Fractional CMO is a person or an organization with in-depth industry and marketing experience who will usually work directly with the business owner on meeting the organization’s marketing objectives. By working with a fractional CMO, the CEO can direct his or her attention to enhancing the business without getting distracted by marketing activities. Since the CMO is a senior leadership profile, activities such as go-to-market strategy and implementation, social media adoption, metrics management, and digital brand building can be handled independently by the CMO. The CMO can also manage your in-house marketing team and collaborate with vendors as per your unique requirements.

 WHAT is Fractional CMO Services?

  • An executive-level person with marketing expertise
  • Can be a single person or an agency
  • Typically works on a contract, part-time basis

WHEN to go for Fractional CMO Services?

  • New growth ventures
  • Need for senior leadership
  • A fresh perspective on marketing plans

WHY Fractional CMO?

  • The flexibility of assignment based or long-term working relationship
  • Shorter hiring time as compared to a full-time recruit
  • Cost-effective services

Changing Priorities for a CMO in 2020-2021:

With the global pandemic situation, there has been tremendous change in the working style of many industries. Changes in economic perspectives and customer behavior have led to changes in marketing strategies and collaboration approaches.

Some significant revelations are:

  • Customers have started valuing trusting relationships more than low prices. Other priorities are excellent service, superior product quality, and the use of innovative techniques. (CMO Survey 2020)
  • As per a Dun and Bradstreet report, 43% of marketers think it is ‘Extremely Important’ to deliver a consistent customer experience across digital and offline channels.
  • CMO Survey 2021 asked respondents to indicate a measure of the contribution of digital marketing to the overall company performance on a scale of 1 to 7. The majority of respondents (32.5%) gave a rating of 7, while the average rating was 5.5, which shows the growing popularity of digital marketing compared to other offline methods. 

Some Important Statistics to Consider:

  • 68% of senior leaders expect CMOs to be growth drivers
  • The typical tenure for a CMO on average is 4 years
  • 57% of CMOs have been in their job for 3 years or less
  • As per a 2021 Forrester survey, 53% of respondents are looking to outsource their marketing activities

Situations where a Fractional CMO makes Business Sense:

  • You are currently performing marketing activities but do not have a defined measurement mechanism in place
  • You are planning to expand your business using digital marketing strategies across multiple social media channels
  • You require better customer acquisition, engagement, and retention models
  • You are looking for a predictable and sustainable approach towards growing your business

Factors to Consider when Selecting a Fractional CMO:

  • Track record in a marketing leadership role with proven ROI increase or new segment expansion
  • Mindset towards cost-effectiveness and optimal use of resources
  • Industry recognition and awards
  • Understanding of the business domain
  • Detail-oriented with disciplined reporting
  • Team handling style

Benefits of Using a Fractional CMO:

Now let us look at how a fractional CMO can lead to a leaner, cost-conscious marketing model and still add considerable value to the organization.

1. Increasing Return on Marketing Spend (RoMS)

A Fractional CMO works to ensure that the outcome of marketing activities is greater than the expenses going into performing them. Regular measurements such as this help minimize financial wastage through industry-standard automation, planning, budgeting, and forecasting techniques.

2. Objectivity of Opinions

Fractional CMOs do not have any vested interests in the organization and are not aware of the history of past experiences. Hence, they bring a fresh perspective and an open mind which helps them carve out an optimal, creative, and yet effective strategy that brings results to the table.

3. Expert Team Available On-Demand

The Fractional CMO role is one senior person who acts as the main CMO. However, if this person is associated with an agency, then he or she has access to various niche marketing experts. SEO specialists, video choreographers, UI/UX designers, content writers, and researchers can easily be pulled in based on the need of the hour.

4. Agile Working Style

Because the Fractional CMO is an outsider to the organization, he or she is free from many of the policies and protocols for streamlining the efficient working of multiple departments and functions within an organization.

5. Acts as a Coach to your Internal Team

In a lean organization, most people are preoccupied with their targets and goals and do not have the time or inclination to focus on grooming, inspiring, and mentoring new hires. The Fractional CMO can step in here and play this part by interacting with the in-house marketing team to help improve their overall productivity.

If the above benefits are just what you have been looking for, then look no further. At Teknol, we provide fractional CMO services to get your marketing activities on track and deliver results. Get in touch with us at hello@teknol.xyz

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admin May 27, 2021 0 Comments

Growth Hacking Made Simple – The 12 Steps Guide

Growth Hacking is a relatively new term that has grown exponentially in popularity over the last 5 years. Many people ask, “So what exactly does a Growth Hacker do”? In simple terms, when you consult a growth hacker, you are looking for a way to take your organization to a stage of phenomenal growth. The growth hacker will work with you to systematically explore new opportunities, right from customer acquisition to retention along with product fitment to optimization.

Even though it may sound unconventional, Growth Hacking is anything but a random arrangement of events happening that leave you high and dry at the end of the day. Growth hacking is, in fact, a process-oriented technique that leverages the entire spectrum of the marketing funnel. Yes, there are phases of experimentation and exploration, but that is all done in the spirit of producing growth and new possibilities that may not get considered by applying traditional marketing techniques.

Here is a 12 step growth hacking guide with a description of the activities that need to be done at each step. It is based on the AARRR funnel of growth hacking that has been developed by Dave McClure,  a strong proponent of the growth hacking mindset and an enthusiastic founder of the tech incubator/accelerator 500 Startups.

The Sunrise Phase

Step 1: Framework Readiness

The first step is to understand the AARRR framework and apply it as-is or customize it to suit your business model. The five stages of the AARRR framework are:

  • Acquisition
  • Activation
  • Retention
  • Revenue
  • Referrals

Step 2: Product – Market Fit

The main steps of growth hacking (4-8) usually get done in a rapid fast-paced manner. The product market fitment needs to take place prior so that there is sufficient confidence amongst the team that it is the right product that is getting marketed. Taking user feedback is a great way to determine if they are satisfied with the quality of the product. Such sessions also give an idea of the current retention numbers so that data is available for making the right decisions.

Step 3: Management Buy In

A green signal from the management is one of the prerequisites in the pursuit of new growth. You can then consider new possibilities with an open mind, without thinking of how to convince the team internal to the organization. With an internal buy-in, the focus on the external activities can be increased multifold, leading to a substantial increase in results.

Step 4: Tools & Technologies

There is a whole range of automation tools available for your growth hacking exercises, starting from free ones to the more expensive subscription-based models. Some great examples are:

  • Zapier – for marketing automation
  • GrowthBar – SEO Chrome Extension
  • Hotjar – Track user behavior through heatmaps

The High Noon Phase

Step 5: Find the Sweet Spot

You must stay content in the knowledge that your product will not be able to please ALL customers. The sweet spot is that section of customers that like your product. When you successfully identify this segment, you are at your Eureka! point in the journey. Use the 80:20 rule that says that 80% of your profit typically comes from 20% of the Customers. Knowing the characteristics, behaviors, and likes of this 20% and then accordingly focusing on your growth hacking techniques will bring in a positive flow of energy, ideas, and activities that can take your product and startup to the next level of recognition.

Step 6: Acquisition

There must already be some activities of customer acquisition taking place in the organization. The trick here is to find out what works best for the product and then find more techniques in that direction. Commonly used methods are compelling taglines, free demos, referral incentives & gamification.

Step 7: Activation

Activation is about giving an incredible first experience to users when they come in direct contact with the product. Think product tour for new users, video tutorials, streamlined user flows, and personalized onboarding, live chat, and online communities for support.

Step 8: Retention

Traditional marketing budgets allocate more to the initial acquisition and activation activities without thinking much about retention. However, growth hackers often increase retention budgets because customer loyalty is a good thing to have. Use retention techniques like differential pricing, discount rewards & excellent customer care for ensuring that your customers stick around even though there may be similar products vying for their attention.

The Siesta Phase

Step 9: Revenue Generation

Growth hackers usually perform several iterations of idea generation, test, measure & repeat till the time they find new revenue streams that are sustainable for a significant duration of time. Fortunately, there a quite a few tools out there that make this a fun thing to do. Here are a few examples:

  • Masskom – Gamification sales tool
  • Amplitude – Provides insights on buying behaviors
  • Snip.ly  – Increases traffic towards the website by adding a call to action along with shared links

Step 10: Referrals

  • You can add a ‘Refer your friends’ link when users are sufficiently engaged with the product rather than at the beginning of the experience.
  • Invite referrals that will help in Testing or Evaluating the product
  • Take a survey asking if they would like to refer, and then send out a referral link only to those who answered Yes on the survey.

Step 11: Scale

By this step, you have collected sufficient growth hacking intelligence on what works and what doesn’t. You also have a great product with user feedback, data analytics, acquisition, referrals, and retention strategies in place for you to be able to take the scale step. In this step, you find out all the techniques that have resulted in a positive ROI and use them to accelerate growth, by giving the highest priority to the speed of execution over anything else.

Step 12: Locking It All In

Now that the results are starting to come in, successful growth hackers take time to let it all sink in. This is the time where you look back and clean the clutter. Since some steps of the process get done in a rapid execution model, chances are that activities like artifact organization and documentation may have got skipped. This is where you can put it all together and move into a more stable mode of execution from hereon.

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admin May 17, 2021 0 Comments

Google My Business Execution Plan

Creating and maintaining up-to-date business listings across the web is a critical component of an effective local SEO strategy. Listings are a highly valued ranking factor which means the more places you’re listed, the more search engines trust the accuracy of your company data—boosting your chances of ranking well in local searches.

Why Google My Business is important

  • 46% of all Google searches have a local intent. [Source: Hubspot]
  • That’s about 1.6 billion searches per day where people are looking for products, services, and information in their location.
  • 93% of local searches now feature Google My Business listings. [Source: STAT Analytics]
  • There’s a lot of people using Google every day for local purposes.
  • And now we know that virtually all of those searches feature Google My Business listings.
  • 68% of people contact a business directly from search results. [Source: Search Engine Land]
  • If they’re on a mobile device – which is more than 50% of all web traffic – all someone needs to do is tap a link…
  • And they’re calling you – or your competitor – directly from search results.

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admin May 13, 2021 0 Comments